North Korea’s New Must-Have Accessory: The Kim Jong-un Pin

When North Korea’s leader, Kim Jong-un, met with his ruling Workers’ Party in the past week, he had some good news. The country, which has long struggled with hunger, was expecting a “fairly good” harvest this year, he reported, and had recently signed a mutual defense treaty with Russia.

The bigger news, though, might be what officials were wearing at the meeting in Pyongyang, the capital: chest pins bearing Mr. Kim’s image, according to photos released through state media.

Mr. Kim’s family has led North Korea since its founding in 1948 and has long indoctrinated its people to worship the Kims like godlike figures. Every home and office building has portraits of Mr. Kim’s grandfather, Kim Il-sung, and his father, Kim Jong-il, hanging on walls. Every North Korean is required to wear a pin bearing the image of either of the two senior Kims or a double-image badge on their chest.

By introducing a pin of his own image, Mr. Kim is elevating his idolization and the personality cult surrounding him to match the level reserved, until now, only for his grandfather, who ruled from 1948 until his death in 1994, and his father, who succeeded him and ruled until 2011, according to South Korean officials and analysts. Its introduction means that North Koreans now have three pins and images to choose from for wearing.

If tradition follows, the image of the latest leader — now Kim Jong-un’s — will eventually become the most common choice.